If you want to learn how to make money writing slogans for business then, it is important that you read this article carefully.
I have personally written slogans via my blog for multi-national companies and made well over $45,000 so far.
It is my side income. I started writing slogans to make money about three years ago. So, if my math is not incorrect, I am raking in $15,000 annually. This is not at all bad for a side income.
Nonetheless, slogan writing to make money online is not at all an easy task. While it may be easy for those that have a ‘flair with words’, marketing your slogan to make it reach the concerned client is a daunting task indeed.
Well, here is what all I shall cover in my article:
How to Make Money Writing Slogans for Business Write-Up Contents:
1) What is Meant by Slogan Writing?
2) What are the Different Types of Slogans?
3) What all Point do I Keep in Mind While Writing a Catchy Slogan?
4) How do I Write a Slogan that Impresses My Client Instantly?
5) What do I Keep in Mind while Writing a Slogan for a Business?
6) FAQs on Slogan Writing
7) How did I Start Earning Money Writing Slogans?
8) Conclusion
What is Meant by Slogan Writing?
Slogan can be defined as a short phrase that is meant to signify the agenda of a business, organization, political party, religious institution, clan or an individual.
The main reason behind compiling a slogan is to advertise the motto/aims of a business. Whenever a business house wishes to communicate with its consumer base regarding its product or service, it does the job through the means of a slogan.
When your slogan is well written, it tends to get imbibed in the memory of all those that listen to or read it. This is what makes the slogan so popular and important for any business to grow.
A classic example of such a catchy logo is ‘Just Do It’ for Nike. Another classic example is “Have it Your way” by Burger King.
The three golden words helped Nike become a global empire in footwear apparel. The same can be said for Burger King in a fast food industry. While this is a meager 3 letter word slogan, it may have taken its creator weeks or even months to get it right.
A good logo is one that is capable of defining the aims and objective of a company in as minimal words as possible. Hence, logo writing is an art that needs patience and practice to master.
What are the Different Types of Slogans?
While slogans can be of various types, the main ones advocate a business idea, protest, religious sentiments and political agenda. Slogans are creative and descriptive with an intent of persuading consumers to believe it them.
Here are the most popular styles of writing a slogan:
Slogans that Touch Your Heart:
A classic example of such a slogan would be for Disney Land. It reads ‘where dreams come true’. The main aim of this slogan is to capture the emotion of a child as well as his parents.
The slogan is meant to amplify the hope in the mind of the parents that there is no better place to make the dreams of your child to miraculously transform into reality.
Interestingly, the trick and technique to write this slogan is to turn a simple phrase into an emotional race horse. The choice and placement of words within the slogan is of vital importance here.
Slogans That Showcase a Brand:
The second category of slogan is one that tends to showcase the values and aims of a brand. Over here, the concerned business is using a slogan to showcase its product or service to interested consumers.
These slogans are ideally meant to attract customers by allowing them to be one with the product or service that a business is selling. A classic example of the same is McDonald’s ‘I’m Loving it’ slogan.
With almost two decades to its credit, this slogan has helped McDonald’s become a global empire and a household name. This 3 letter word has helped McDonald’s build love and trust with its customers.
Slogans that Ooze Creative Talent:
In the third category is the creative logo. These emit and ooze creativity in its best avatar. The main reason behind compiling these logos is to attract people’s attention.
You basically need to captivate the attention of a layman who is not familiar or inclined to use your product or service. A classic example would be Dunkin Donuts slogan that reads, ‘America Runs on Dunkin’.
The phrase used by Dunkin has a mass appeal. So, even a non-lover of fast food would be inclined to give Dunkin Donuts a try. The smart craftsmanship of this logo is what allows the end user to get attracted towards the product.
Slogans that Explain a Business:
Businesses that want to create brand awareness tend to rely on such logos. A logo for the New York Times tends to fit this description the best. It reads, ‘All the News That’s Fit to Print’.
The aim here is to acquire new customers/clients for a particular brand. So, the logo needs to be descriptive, short and catchy. It needs to explain the company’s motto and vision in a clear and concise manner.
What All Do I Keep in Mind While Writing a Catchy Slogan?
Well, writing a slogan for me is not necessarily just another task that pays me money. I consider it as a work of art, wherein I need to keep in mind each and every minute detail to pull off a perfect phrase.
Well, here is my approach to write a winning slogan:
>>> The first and foremost aspect is to understand the business for which I am wiring the logo. I need to understand what the brand wants to convey to its clients/customers via its logo.
>>> In the next step, I (LeanAndFit Review Staff) try and visualize the uniqueness in the brand’s product that shall benefit the consumers. I need to convey this unique property via my phrase.
>>> I now lay emphasis in framing the correct words that displays the brand effectiveness to its clients/consumers. Words need to be few yet emotionally stirring & descriptive in nature.
>>> Unless I understand the audience that the business aims to target, my slogan shall never get the desired results. So, I try and narrow down my research and seek out the real audience of the product.
>>> Logos are meant for a layman (mass audience) and not an English language professor. So, avoid Shakespeare language and use normal, easy to understand words.
>>> I never look at the current trends while framing a logo. I always look at an evergreen trend that has been going on for years and shall continue for several years ahead. In my opinion, a logo should be acceptable today and 15 years from now as well.
>>> Next, I try and choose my words rather carefully. In my opinion, the logo should be short (3 to 5 words) and enthralling. It should be able to attract any and everyone who reads it.
>>> The tone of the logo should be in sync with the product being branded via the logo. If the product is sporty, the logo should be energetic. In case the product being endorsed is emotionally stimulating, the logo should do justice by balancing the emotions rather well.
>>> The logo should be such that it has its own life. Simply put, it should be able to stay on the tongue of people without the phrase attributing it to a particular business. It is should be a normal everyday word – such as ‘got bread’.
>>> Offer a promise via your logo. For example, while writing a logo for a milk company, I try and use words such as 100% organic, natural, straight from the cow to your table etc. etc.
>>> I also eliminate any hint of doubt via my logo. So, everything needs to be kept super upbeat and no sign of negativity or doubt should be reflected in your chosen words.
How do I Write a Slogan that Impresses My Client Instantly?
Anyone can write a slogan but in order to write a slogan that everyone likes to read is a daunting task indeed. This is when you need to hone your skills and learn the art of creating a phrase that stands apart from the rest of the crowd.
Here are a few tips that I use to write a catchy slogan:
>>> I avoid using words that need the help of a dictionary. Simple and to-the-point phrases are what I seek in a logo.
>>> Phrase that I pick should not be the usual ‘run-of-the-mill’ stuff. It needs to be a blend of words that capture the attention of everyone who reads it.
>>> A blend of wit, humor, emotion and hope is what makes a slogan stand out of the crowd. Getting all these ingredients in a short phrase is a tough task but if you get it right, the result is no less than a miracle.
>>> I try and avoid using any negative element in a logo. My choice of words is persuasive in a positive fashion. The idea is to encourage a customer to try a company’s product without expecting too-much in return.
>>> If a logo is confusing, the business is going to collapse. So, the words should exhibit clarity on the product or service that is being promoted via the phrase.
>>> I personally feel that if a logo misses out on the human emotion, it cannot succeed for long. So, apart from being clear and concise, a logo should touch the human heart.
>>> The logo that I compile has a distinctive persona. It should not read repetitive or seem copied from an earlier work.
>>> I am never in a rush to create logos. I take my sweet time (sometimes several weeks) to create one. Only when I am completely convinced of the work do I finalize the logo.
>>> Never rush a logo just because it shall give you an opportunity to grab the next job. Making more money is a good idea but not at the cost of compromising on work quality.
What all Points do I Keep in Mind while Writing a Slogan for a Business?
>>> First and foremost, I try and understand what the logo wants from me. The heart of the business needs to be tapped into.
>>> Then, I try and look for various word combinations. This may take a few days to a couple of weeks (depending on the complexity of the logo).
>>> I make a list of a few word combinations I deem fit for the logo. Thereafter, I try and determine the top 3.
>>> If I am unable to get fully convinced with the phrases, I try and take a short break. I may head out for a short holiday to rewire my brain.
>>> I approach the same process with a clean slate. Once again, I list the top 3 phrases and determine which one compliments the business idea the most.
>>> Thereafter, I speak the slogan out aloud and gauge how smoothly it slips out of my tongue. If it is a tongue twister, I try and make changes to the logo.
>>> I once again revise the phrase if I am not fully convinced with it. It is a classic ‘rinse and repeat’ process that helps me churn out the best logo.
FAQs on Slogan Writing
Q-1: Is there a strict Format or procedure to write a Slogan?
A-1: Keep the logo simple, short and to-the-point. You also need to ensure that you spend ample time compiling phrases and pick the one that is in sync with the business agenda the most. There is no specific format as such (that you need to adhere to) while compiling the logo.
Q-2: What is Slogan Writing mainly Used for?
A-2: It is used for conveying the agenda/motto/aims of a business to others. The main idea of a slogan is to attract customers or clients towards a business or an organization.
Q-3: Do I need to follow a Particular Format while writing a Slogan?
A-3: No, there is no particular format for compiling a logo. You need to keep it short, simple, emotional and attractive. Your chosen slogan should convey the idea behind the company aptly. The words should be easy to speak and recall.
Q-4: What is the difference between a Slogan and a Poster?
A-4: A poster is a lengthy description of a company’s or a political party’s agenda. On the other hand, a slogan is a short phrase that is often present within a poster.
Q-5: Why is Slogan Important to a Business?
A-5: With cut-throat competition, every business needs to offer something unique to attract customers or clients. A well compiled slogan is one such ‘goodie’ that tends to attract customers by explaining the agenda of a business in a rather ‘catchy’ manner.
Q-6: Is Tagline Same as a Slogan?
A-6: No, a tagline is different from a slogan. A tagline is a permanent representation of a business, organization or a political party. This line usually remains unchanged.
A logo however is changed on a regular basis. It is also specific to a specified product or service to be branded.
Q-7: Is there any other Word the best describes a Slogan?
A-7: You can term slogan as a catchword, motto or even a war cry. Some may even term a slogan as a placard or a tagline. Basically, a slogan is logo that identifies the product/services of any organization.
Q-8: Where should a slogan be Placed on a Poster?
A-8: Ideally slogans are placed in the top line of any poster. As it is a catchword, a slogan should never be hidden between several lines of texts. It should be clearly visible to the eye.
Q-9: Is it Necessary to have just One Slogan per Business Campaign?
A-9: Not at all. You can have several slogans for branding the same product. Doing so is a great way to test which slogan is working best for your product and which is not. It works as a means of ‘split-testing’ an advertising campaign.
Q-10: Do I need to watch the Word Count while writing a Slogan?
A-10: Well, ideally, the word count should not exceed the 8 word mark. An ideal phrase of a slogan is 3 to 5 words. If you tend to write more words, it starts to become a tagline.
Q-11: Is Mission Statement same as a Slogan?
A-11: No, mission statement is not the same as a slogan. Mission statements are lengthy explanation of a business (comprising of several lines of written text) or an organization. A slogan (on the other hand) usually comprises of 3 to 5 words.
Q-12: What should be Avoided while writing a Slogan?
A-12: Do not exceed the 8 word mark and ensure that you take your time white choosing the right words for the slogan. Never rush through a slogan but take your own sweet time. Do not expect too much from your slogan and be prepared to make revisions.
Q-13: Is a Slogan and a Quote the same?
A-13: No, both are quite different from one another. A slogan is a short phrase that brands a business. A quote is a repetitive version of an earlier tagline that has been used by various organizations.
Q-14: Is my Slogan Copyright Protected?
A-14: Under the Section 2 (0) of the Copyright Act 1957, slogans are protected by copyright. Nonetheless, as they are not pieces of literary art, they are usually not upheld unless you go in for a trademark slogan.
How did I Start Earning Money Writing Slogans?
Well, I was not born with writing skills. I developed my skills in a slow yet steady manner. I started with writing articles for companies and then started my own website. After I was well versed with writing reviews and articles, I began writing taglines before moving to slogan writing.
Here are a few tips that you can use to start earning money writing slogans:
First Learn How to Write Articles:
The first thing that you need to do is learn the art of writing. There are courses available online that teach you this art at a nominal fee. At the end of the course, you can easily hope to bag a copy-writing job. Slowly and steadily, your writing skills shall be honed.
Train Under a Seasoned Slogan Writer:
When you have mastered the art of copy-writing, you need to shift your focus towards other aspects of writing. One such aspect is slogan writing (which is also the crux of this write-up).
So, begin writing slogans and practice under a trained slogan writer. You can work as his/her apprentice to master the art of juggling with a few words (that make a sizable impact on the minds of consumers).
You Need to Put in Time & Effort:
Practice is what makes you perfect in the art of slogan writing. So, you need to put in ample time and effort towards trying to excel in slogan writing.
With time and practice, your skills as a slogan writer shall improve. Brainstorm various words that you can use to excel as a slogan writer. It helps to hone your skills to pick the right words that leave a positive impact on the mind of clients/customers.
Connect with Printify or Teespring:
To earn money writing slogans, you should connect with companies such as teespring or printify. They shall enable you to create an account and then allow you to sell your slogans on tee-shirts. If your slogan stands out then, each sale of your tee-shirt shall give you $15 to $20 (on an average).
Connect with Slogan Slinger & Slogan Seller:
If you would like to work for a slogan writing company then, you may want to join established companies. Two such companies include Slogan Slinger and Slogan Seller. Both these sites shall pay you handsomely if you can write well.
Payment Should Not be an Issue for a Good Slogan Writer:
Once you have mastered the art of slogan writing, getting paid for this art is not difficult. Seasoned slogan writers tend to make $1000 per word. They can make upwards of $25000 for a complete slogan. Nonetheless, the pay depends on your level of expertise.
Be Patient & Start Slow:
Never think of rising up the ladder in a jiffy. Gaining an income is a slow and steady process. Even if you need to make a few slogans for free, go ahead with it.
This is an initial process wherein you shall learn the art of writing catchy slogans. Thereafter, your slogans shall permit you to generate a steady stream of income.
Conclusion:
making money by writing slogans for businesses is not only a lucrative venture but also an incredibly fun and creative one. Imagine turning your knack for catchy phrases into a thriving business!
Research in the “Journal of Advertising Research” highlights the power of a memorable slogan in boosting brand recognition and consumer loyalty. Companies are always on the lookout for fresh and impactful slogans that can set them apart in a crowded market, and that’s where you come in.
By honing your skills through practice and staying updated with market trends, you can position yourself as a sought-after slogan writer.
Platforms like Fiverr and Upwork provide ample opportunities to showcase your talent and connect with potential clients.
And let’s not forget the thrill of seeing your words become a part of a brand’s identity – it’s like having your very own piece of marketing magic!
So, if you’re ready to unleash your creativity and cash in on your wordsmithing skills, dive into the world of slogan writing. Remember, every catchy tagline starts with a spark of creativity and a sprinkle of fun.
With determination and a bit of marketing savvy, you’ll soon find yourself crafting slogans that stick in people’s minds – and lining your pockets in the process.
Happy slogan crafting!
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References:
- https://www.researchgate.net/publication/254308850_What_Makes_a_Slogan_Memorable_and_Who_Remembers_It